17 March 2006
Smaller is Better? The Toyota Yaris
Despite its unfortunate name, the Toyota Yaris will debut this spring in the United States. It's not a new model. This model has been selling in Europe, the land of narrow streets and expensive gas, for years.
The Yaris's entry into the US market is meant to address consumers' concern about permanent higher gas prices here. (It was less than two years ago that gas prices in California still hovered about the $1.50 per gallon mark!) Additionally, it is meant to challenge China's Geely Motor Corp's expectant entry into the massive US car market in 2008. See the archived article on the Geely in the December Archives.